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Graphic Design

Logo options

Graphic Design — Logo options were for a new program called Healthy Futures which was initiated by The Caring Foundation at Independence Blue Cross. Its role was to help engage Parents, caregivers, and children on their specific benefits and ways to keep healthy.

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Graphic Design

Annual Report

Graphic Design — Here are pages from an annual report done for Independence Blue Cross. They were interested in a clean simple design.

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Graphic Design

Folder

Graphic Design — Cover design for a folder to hold health insurance materials for Independence Blue Cross.

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Graphic Design

Logo

Graphic Design — Adath Israel Synagogue’s 2020 play, The Wild West Mikado (an adaptation of Gilbert & Sullivan’s The Mikado) desired elements in the logo with a comedic edge. A large cowboy boot was a prerequisite for the design. The lasso wrangles and frames the title plus it gives the impression of branding.

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Graphic Design

Philadelphia Zoo Ad

Graphic Design — Newspaper advertisement for Keystone Health Plan East to announce the opening of the new GORILLA THEATER at the Philadelphia Zoo.

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Graphic Design

Broad Street Run

Graphic Design —  For numerous years at Independence Blue Cross I designed all material used for the “Broad Street Run” race. Banners, mailers, flags, logos and more. 

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Graphic Design

Flu Protection

Graphic Design — My concept was to duplicate details from the painting, Bedroom in Arles, by Vincent Van Gogh which shows a restful and inviting space where someone could feel comfortable recovering. The illustration was used on various items distributed to members.

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Graphic Design

Diabetes Letter

Graphic Design — I used the concept of a path with signs to help guide health information for Independence Blue Cross members .

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Graphic Design

Billboard

Graphic Design — Independence Blue Cross billboard.

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Graphic Design

Fire Safety Poster

Graphic Design — I designed this Fire Safety Poster while working at SmithKline Beecham Pharmaceuticals. The requirement was to make a quick read, high impact graphic in order to send the message from greater distances outdoors. It was displayed in schools, bus stops and various public spaces.